Brand Strategy Manager
Core
Define, evolve, and operationalize AAA's brand strategy to drive clarity, differentiation, and long-term brand health across membership, insurance, travel, and automotive services.
Role type
Senior Brand Strategy Manager
Builds
Strategic frameworks for brand architecture, audience segmentation, positioning, and communication matrices
Domain
Consumer services (Membership, Insurance, Travel, Automotive)
Required skills
Brand architecture development, audience segmentation, brand positioning, communication matrix design, brand audits, market research, competitive analysis, strategic brief creation, brand voice/identity frameworking
Preferred skills
Agency-side or brand consultancy experience, in-house experience at organizations with rigorous strategic practices
Technologies
AI-assisted tools for research synthesis and persona development
Responsibilities
Lead brand architecture development for the full business portfolio; Own audience segmentation and target audience development; Develop brand positioning and value propositions; Build and manage communication matrices; Design and execute brand audits; Conduct and synthesize primary and secondary research; Monitor brand trends and consumer preferences; Translate brand strategy into actionable guidance for creative and content teams; Partner with external agencies and internal leadership; Identify cross-business brand storytelling opportunities.
Seniority
Senior, hands-on IC