CareerPlan

Brand Campaign & Paid Media Manager

VietnamFull-time2026-10-08 → 2026-11-11

Core

Manage disciplined paid media campaigns and operations for brand initiatives (documentaries, films, books) to reach target audiences across YouTube, Google, Reddit, and industry publications.

Role type

Senior Brand Campaign & Paid Media Manager

Builds

Brand awareness campaigns, lead generation funnels, and event amplification for content/media initiatives

Domain

Cybersecurity / B2B Marketing / Media & Entertainment

Required skills

Google Ads (YouTube In-stream, In-feed, Shorts), Reddit Ads, programmatic advertising, GA4, Google Tag Manager, HubSpot, email marketing, data analysis, AI tools usage

Preferred skills

Cybersecurity/industrial audience experience, YouTube Studio analytics, SendGrid, SQL, Looker Studio, Vimeo analytics

Technologies

Google Ads, YouTube, Reddit, GA4, Google Tag Manager, HubSpot, SendGrid, SQL, Looker Studio, Vimeo

Responsibilities

Plan, build, launch, and optimize paid campaigns across multiple channels; manage media budgets and pacing; build and maintain campaign dashboards and weekly performance reports; coordinate external agencies; manage lead lifecycle and email programs; support event registration and amplification

Seniority

Senior, hands-on IC