Brand Campaign & Paid Media Manager
Core
Manage disciplined paid media campaigns and operations for brand initiatives (documentaries, films, books) to reach target audiences across YouTube, Google, Reddit, and industry publications.
Role type
Senior Brand Campaign & Paid Media Manager
Builds
Brand awareness campaigns, lead generation funnels, and event amplification for content/media initiatives
Domain
Cybersecurity / B2B Marketing / Media & Entertainment
Required skills
Google Ads (YouTube In-stream, In-feed, Shorts), Reddit Ads, programmatic advertising, GA4, Google Tag Manager, HubSpot, email marketing, data analysis, AI tools usage
Preferred skills
Cybersecurity/industrial audience experience, YouTube Studio analytics, SendGrid, SQL, Looker Studio, Vimeo analytics
Technologies
Google Ads, YouTube, Reddit, GA4, Google Tag Manager, HubSpot, SendGrid, SQL, Looker Studio, Vimeo
Responsibilities
Plan, build, launch, and optimize paid campaigns across multiple channels; manage media budgets and pacing; build and maintain campaign dashboards and weekly performance reports; coordinate external agencies; manage lead lifecycle and email programs; support event registration and amplification
Seniority
Senior, hands-on IC