Senior Growth Marketing Manager, Search, Shopping & GEO
Core
Own and accelerate customer acquisition through paid Search, Shopping, and Generative Engine Optimization (GEO) for a membership-based e-commerce platform.
Role type
Senior Growth Marketing Manager (Search, Shopping & GEO)
Builds
Paid search campaigns, product feed strategies, and AI-driven discovery experiments for member acquisition.
Domain
E-commerce, DTC, Subscription/Membership
Required skills
Google Ads (Search, Shopping, PMax), Google Merchant Center, experimentation, attribution, forecasting, cross-functional influence, customer intuition, Microsoft Advertising, AI/generative search understanding
Preferred skills
Generative Engine Optimization (GEO) experience
Technologies
Google Ads, Google Merchant Center, Microsoft Advertising
Responsibilities
Own end-to-end strategy and performance for Google Search, Shopping, and Microsoft Advertising; Develop and execute experimentation roadmaps for bidding, creative, and landing experiences; Optimize product feed quality and taxonomy for Shopping surfaces; Build and test Generative Engine Optimization (GEO) strategies for AI-powered discovery; Analyze acquisition efficiency, CAC, LTV, and customer quality metrics.
Seniority
Senior, hands-on IC