Director of Emerging Categories & Markets
Core
Own proof-of-concept and early growth stage for new markets (e.g., Canada) and new categories (e.g., Pet) to test sustainability before full investment.
Role type
Director of Emerging Categories & Markets
Builds
New market/category verticals (testing, CRM, website, media, content)
Domain
E-commerce / Lifestyle Brand / Retail
Deliverable
product features
Required skills
KPI definition, roadmap ownership, cross-functional coordination, market entry strategy, stakeholder management, data-driven decision making
Preferred skills
Experience incubating startup-style business units, international market experience
Technologies
CRM, website platforms, media channels
Responsibilities
Define and track KPIs for emerging markets/categories, build and drive execution roadmaps, coordinate cross-functional teams, surface market-specific needs, partner with Finance/Product/Operations, coordinate proof-of-concept testing
Seniority
Director, hands-on IC