Head of Field Marketing
Core
Lead local, on-the-ground marketing engine including door-to-door canvassing, community events, and grassroots tactics to drive demand for home electrification.
Role type
Head of Field Marketing
Builds
Door-to-door canvassing programs, local community events, and grassroots marketing tactics
Domain
Sustainable energy / Home electrification
Deliverable
product features
Required skills
Field marketing leadership, door-to-door program management, local event planning, team recruitment and training, budget management, data-driven decision making, entrepreneurial mindset
Preferred skills
Political campaign experience, AI tool usage
Technologies
AI tools
Responsibilities
Build and scale door-to-door marketing playbook; Recruit and manage field marketers; Plan and execute local community events; Secure presence at third-party community events; Develop new grassroots marketing tactics; Manage field marketing budget and report on ROI; Partner with Sales and Market Launch teams
Seniority
Senior, hands-on IC (via careerplan.io/jobs/4342516009-head-of-field-marketing-at-jetsonhome)