MarTech Manager
Core
Own and evolve the marketing technology ecosystem to power growth across performance and lifecycle marketing.
Role type
MarTech Manager (hands-on IC)
Builds
Scalable integrations, workflows, APIs, data pipelines, and vendor management for marketing operations.
Domain
Digital Marketing / MarTech / Growth Operations
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
MarTech ecosystem management, CRM/lifecycle/analytics/attribution/CDP expertise, API/ETL workflow implementation, vendor sourcing and onboarding, data integrity and privacy governance, automation and process optimization, cross-functional technical collaboration.
Preferred skills
Experience with AppsFlyer reporting/data integration, Braze platform management, AI tool leverage for workflow efficiency.
Technologies
CRM, lifecycle marketing platforms, analytics tools, attribution platforms, CDPs, AppsFlyer, Braze, APIs, ETL workflows.
Responsibilities
Define and manage the MarTech roadmap; build and maintain scalable integrations and data pipelines; evaluate and manage marketing technology vendors; troubleshoot integrations, campaign tracking, and data quality; establish governance for data integrity, consent, and privacy; improve operational efficiency through automation.
Seniority
Mid-Senior, hands-on IC
