Director, Product Marketing
Core
Own product marketing strategy, value proposition development, pricing architecture, launch execution, and competitive market intelligence across Empower's full therapeutic portfolio.
Role type
Director, Product Marketing
Builds
Therapy-specific go-to-market launch plans, product positioning, pricing frameworks, and brand architecture for men's health, women's health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health.
Domain
Healthcare / Pharmaceutical Manufacturing / Compounding Pharmacy
Deliverable
product features
Required skills
Product strategy, go-to-market planning, value proposition development, pricing architecture, competitive intelligence, cross-functional orchestration, brand architecture, market segmentation, clinical-commercial translation
Preferred skills
Experience in specialty pharma, compounding pharmacy, or telehealth platforms; deep knowledge of GLP-1, hormone therapy, peptides, or dermatology; AI-powered market intelligence capabilities
Technologies
AI-powered analytics tools, market intelligence platforms
Responsibilities
Build and execute therapy-specific go-to-market launch plans; Develop therapy-area-specific value propositions and product positioning; Design pricing frameworks for telehealth platform partnerships and prescriber-facing channels; Monitor competitive landscape and translate findings into commercial responses; Define product-level brand architecture across the therapeutic portfolio; Establish thought leadership through clinical case studies and prescriber education materials
Seniority
Director, strategic leadership & cross-functional orchestration