Senior Manager, Collector Loyalty
Core
Lead go-to-market strategy and collector experience for Fanatics ONE and FanCash across Fanatics Live, Fanatics Collect, and Topps to drive adoption, engagement, retention, and long-term customer value.
Role type
Senior Manager, Loyalty & Go-to-Market
Builds
Scalable loyalty programs and campaigns for Topps, Fanatics Live, and Fanatics Collect
Domain
Sports collectibles, e-commerce, and digital loyalty ecosystems
Deliverable
product features
Required skills
Loyalty program strategy, go-to-market execution, customer lifecycle marketing, cross-functional leadership, data-driven decision making, campaign management, ROI analysis, international program adaptation
Preferred skills
Sports fandom, collectibles market knowledge, consumer engagement experience
Technologies
Amplitude, Looker, Tableau
Responsibilities
Develop and execute loyalty go-to-market strategies; own all loyalty campaigns across TLC; translate enterprise objectives into launch plans and roadmaps; ensure financial viability of loyalty programs; define value propositions for loyalty products; drive cross-functional coordination; manage annual loyalty marketing calendar; partner with CRM/Lifecycle teams for integrated experiences; collaborate with Product/Engineering on feature launches; lead international adaptation of loyalty; monitor performance metrics (adoption, engagement, retention, FanCash utilization); deliver ROI reporting; partner with Analytics/Data Science for optimization; work with Brand/Creative on messaging and assets
Seniority
Senior Manager, strategic execution & cross-functional leadership
