Global Marketing Manager - PAYG Phones
Core
Manage the global marketing strategy, brand positioning, and go-to-market execution for the PAYG mobile phone product line across multiple countries.
Role type
Global Product Marketing Manager
Builds
Global marketing strategy, GTM toolkits, integrated campaigns, and sales enablement materials for PAYG phones.
Domain
Telecommunications / Mobile Finance (PAYG)
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Global product marketing strategy, go-to-market execution, brand management, market research & consumer insights, digital campaign management, sales enablement, cross-functional collaboration, emerging markets experience, mobile/telecom industry knowledge, PAYG/fintech model understanding.
Preferred skills
Master's degree in marketing/digital strategy, experience in Africa/Asia, experience with mobile money ecosystems, experience in fast-paced high-growth organizations.
Technologies
Digital marketing tools, analytics platforms, social media, display, search, influencer platforms, USSD, WhatsApp.
Responsibilities
Lead global marketing strategy and product launch planning; develop GTM toolkits and campaign plans; optimize marketing spend and track performance metrics; partner with digital teams to optimize user journeys; conduct market intelligence and competitive analysis; build sales enablement materials and train field teams.
Seniority
Senior, hands-on IC with strategic oversight
