VP of Marketing
Core
Lead marketing strategy and execution for a digital asset investment firm, focusing on online channels, PR, and CRM to drive client engagement and brand growth.
Role type
VP of Marketing (Strategy & Team Leadership)
Builds
Digital marketing campaigns, PR initiatives, and CRM-driven customer retention programs
Domain
Financial Services / Digital Assets / Cryptocurrency
Deliverable
product features
Required skills
Digital marketing strategy, SEO, PPC, affiliate marketing, email marketing, content creation, public relations, traditional media management, CRM management, project management, data analytics, technical collaboration
Preferred skills
Web development basics, design fundamentals, CRM setup experience
Technologies
Google Ads, SEO tools, email marketing platforms, CRM systems, analytics platforms
Responsibilities
Develop and implement online marketing strategies; build and maintain relationships with PR agencies and journalists; manage and lead a team of marketing contractors; analyze CRM data to refine customer engagement strategies; track and report on marketing performance metrics.
Seniority
Executive, strategic leadership & contractor management
