Growth Marketing Lead
Core
Building and owning the full marketing stack for a specialty outpatient care platform serving patients with severe mental illness, including brand positioning, demand generation, and B2B/B2C campaigns.
Role type
Growth Marketing Lead (first dedicated hire)
Builds
Brand identity, demand generation channels, content engine, and marketing infrastructure for a national care model.
Domain
Digital Health / Behavioral Health / Severe Mental Illness
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand voice and positioning, Demand generation (SEO/GEO/SEM, email, social), Content strategy and execution, B2B and B2C marketing, Marketing infrastructure setup, Data-driven measurement
Preferred skills
AI-native workflow usage, Healthcare or digital health background, Founder-voice content creation
Technologies
Jasper, Perplexity, Clay, Surfer
Responsibilities
Drive referral growth from health system partners and clinicians, Build and execute content engine for thought leadership, Evolve brand identity and messaging architecture, Develop campaigns for patients, families, and health plan partners, Support presence at clinical conferences, Stand up marketing tools and measurement systems
Seniority
Mid-level, first-hire builder