Head of Growth & Community
Core
Define target user personas, build community from scratch, and drive user acquisition for a pre-launch mobile gaming/finance app.
Role type
Head of Growth & Community
Builds
Player community (Discord, Reddit, in-app), social presence (Instagram, X), and paid acquisition campaigns.
Domain
Mobile gaming, fantasy sports, consumer finance apps
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
User persona definition, community building from scratch, social media management, influencer activation, paid acquisition strategy, content creation (video/graphics/copy), brand voice management, viral loop engineering
Preferred skills
Experience in fantasy sports, mobile gaming, or consumer apps, flywheel thinking, pre-launch startup experience
Technologies
Instagram, X, Discord, Reddit, Meta, TikTok, Telegram
Responsibilities
Define first 10,000 user personas and build acquisition playbook, manage social channels and community platforms, activate creators and influencers, launch and manage paid acquisition campaigns, optimize waitlist-to-launch conversion, provide community insights to product team, create original content, define and protect brand voice
Seniority
Senior, hands-on IC
