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Onsite or remote • Los Angeles+1💼 Full-time🗓 2026-06-25

Core

Define target user personas, build community from scratch, and drive user acquisition for a pre-launch mobile gaming/finance app.

Role type

Head of Growth & Community

Builds

Player community (Discord, Reddit, in-app), social presence (Instagram, X), and paid acquisition campaigns.

Domain

Mobile gaming, fantasy sports, consumer finance apps

Deliverable

production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work

Required skills

User persona definition, community building from scratch, social media management, influencer activation, paid acquisition strategy, content creation (video/graphics/copy), brand voice management, viral loop engineering

Preferred skills

Experience in fantasy sports, mobile gaming, or consumer apps, flywheel thinking, pre-launch startup experience

Technologies

Instagram, X, Discord, Reddit, Meta, TikTok, Telegram

Responsibilities

Define first 10,000 user personas and build acquisition playbook, manage social channels and community platforms, activate creators and influencers, launch and manage paid acquisition campaigns, optimize waitlist-to-launch conversion, provide community insights to product team, create original content, define and protect brand voice

Seniority

Senior, hands-on IC

Rewrite
## About the role This role reports directly to the CEO and owns everything on the user growth and community side of the business. ## Responsibilities - Define exactly who Dynarii's first 10,000 players are and build the playbook to reach them. Strong candidates come to their first conversation with a clear point of view on this. - Build and run our social presence on Instagram and X — tone, cadence, content, growth. Architect and run our player community — Discord, Reddit, in-platform — from day one through launch and beyond. - Identify and activate creators and influencers in gaming and finance who drive real signups, not just impressions. - Launch and manage paid acquisition across Meta, X, TikTok, Reddit, Discord, and Telegram. Engineer the waitlist-to-launch conversion moment — referral mechanics, viral loops, launch day execution. - Own performance across every channel. You decide where we scale and where we cut. Infiltrate the communities where our players already live — FinTwit, fantasy sports forums, trading Discord servers — before paid turns on. - Be the voice of the player back to the product team. Early community insights shape the roadmap. - Create content yourself — short-form video, graphics, copy — across Instagram, X, TikTok, and Discord. You're not just briefing a contractor, you're in the mix producing. - Own the brand voice. You define how Dynarii sounds, protect it across every channel, and make sure every piece of content — yours or anyone else's — feels like us. ## Requirements - You've grown a community or player base from scratch — not just managed one that already existed. - You have a background in fantasy sports, mobile gaming, or consumer apps where the product is the community. - You think in flywheels, not campaigns. - You're comfortable with a low base and meaningful equity at a pre-launch company with real upside.
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