Product Marketing Lead, Insurance
Core
Lead commercialization strategy and messaging for an enterprise AI platform targeting the insurance distribution chain.
Role type
Product Marketing Lead (B2B SaaS/InsurTech)
Builds
Enterprise AI platform for insurance agents and organizations
Domain
Insurance technology / Artificial Intelligence
Deliverable
product features
Required skills
B2B product marketing, commercialization strategy, technical storytelling, market research, competitive analysis, data-driven decision making
Preferred skills
Insurance industry knowledge, AI/ML sales or deployment experience
Technologies
AI, Machine Learning, SaaS
Responsibilities
Own commercialization strategy for the insurance solution; Lead messaging and positioning for technical capabilities; Build narratives and sales support materials; Partner with engineering, sales, and marketing; Measure commercialization performance; Conduct market intelligence and competitive analysis
Seniority
Mid-Senior, hands-on IC