Web and Digital Marketing Manager
Core
Own Webflow website infrastructure and lead paid media strategy to drive B2B pipeline growth.
Role type
Senior IC Web and Digital Marketing Manager
Builds
Corporate website, landing pages, and paid media campaigns
Domain
B2B SaaS / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Webflow CMS, Google Ads, LinkedIn Ads, Google Analytics 4, HTML/CSS/JavaScript, Technical SEO, CRM integration, Data analysis
Preferred skills
A/B testing, API integration, Marketing automation
Technologies
Webflow, Google Tag Manager, Google Analytics 4, Salesforce, HubSpot, Marketo, Incorta, BigQuery
Responsibilities
Manage Webflow site infrastructure, performance, and security; Lead technical SEO and conversion optimization; Execute end-to-end digital advertising strategy; Manage agency relationships and ad budgets; Optimize campaigns via A/B testing and bid management; Maintain data connectors and tracking logic for CRM; Partner with analytics teams on reporting frameworks.
Seniority
Senior, hands-on IC