Marketing Executive - Digital Guest Journey
Core
Design and optimize end-to-end digital guest experiences across email, SMS, and website channels to drive engagement and revenue.
Role type
Digital Marketing Executive (Guest Journey)
Builds
Personalized guest communications, website content, and loyalty programs
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Email marketing, SMS marketing, CMS management, SEO, CRO, CRM management, Lifecycle marketing, Data analysis, Website optimization
Preferred skills
Personalization tools, Guest journey mapping
Responsibilities
Deliver targeted digital marketing campaigns across email, SMS and customer journey platforms; Manage website content and CMS updates; Drive guest engagement through personalized lifecycle and loyalty communications; Support website optimization initiatives including SEO and CRO; Monitor campaign and website performance; Collaborate with internal stakeholders on digital content alignment; Leverage guest data to create relevant experiences.
