Executive Manager Consumer Finance Marketing - 12 month fixed term contract
Core
Building marketing strategy for Consumer Finance business (Credit Cards) to drive customer acquisition, engagement, and retention.
Role type
Senior IC strategic marketing leader (consumer finance)
Builds
Marketing plans and communications for credit cards and personal loans
Domain
Retail banking / Consumer finance
Deliverable
product features
Required skills
strategic marketing leadership, commercial acumen in consumer finance, data-driven marketing planning, paid media and adtech implementation, cross-functional agile team leadership, retail banking value chain collaboration, marketing mix management
Preferred skills
senior people leadership (+10 people), agile team experience
Technologies
adtech, paid media platforms
Responsibilities
Develop marketing strategy for customer acquisition and retention; Embed customer insights into value propositions and communications; Drive innovation within the marketing ecosystem; Lead cross-functional agile teams for plan execution; Review operating environment and pivot plans accordingly; Lead a team of strategic marketers
Seniority
Senior, hands-on IC with people leadership