Campaign Activation Lead
Core
Driving scalable in-market activation of global pharmaceutical campaigns across Local Operating Companies (LOCs) by bridging global strategy with local execution.
Role type
Senior IC Campaign Activation Lead (Pharma)
Builds
Locally deployable omnichannel campaigns, activation playbooks, and localization toolkits for pharma brands.
Domain
Pharmaceutical marketing / Biopharma
Deliverable
product features
Required skills
Omnichannel campaign execution, Localization governance, Stakeholder management, Performance optimization, Capability building, Regulatory compliance
Preferred skills
Marketing operations concepts, Data interpretation, Agile facilitation
Technologies
CRM/CLM, Email, Web, Paid media
Responsibilities
Partner with LOC teams to translate global campaign intent into local activation plans; Govern localization pathways to ensure brand consistency and regulatory compliance; Coordinate omnichannel operational readiness across channels; Build LOC activation capability through training and toolkits; Monitor performance and optimize campaign execution based on data insights.
Seniority
Senior, hands-on IC
