Job
Core
Design and optimize acquisition funnels and monetization strategies for health and fitness apps to drive user conversion and revenue growth.
Role type
Growth Product Manager
Builds
Acquisition funnels, quiz flows, and monetization experiences for wellness apps
Domain
Health & Fitness / Performance Marketing
Deliverable
product features
Required skills
funnel optimization, A/B testing, user research, analytics, hypothesis generation, cross-functional collaboration
Preferred skills
CRO expertise, UX design knowledge, competitor analysis
Technologies
A/B testing frameworks, analytics tools
Responsibilities
Generate and prioritize hypotheses to improve conversion and ARPU; Own end-to-end funnel experiments from planning to iteration; Develop deep funnel insights through analytics and user feedback; Partner with design, engineering, and content teams to ship improvements; Create innovative funnel concepts capturing emerging trends.