Marketing Program Manager, Singapore
Core
Plans and coordinates marketing programs and campaigns to promote Agilent's life sciences solutions in APAC markets, driving demand generation, market share capture, and revenue growth for analytical instruments.
Role type
Marketing Program Manager
Builds
Marketing programs and campaigns for Agilent's analytical instruments and life sciences solutions
Domain
Life Sciences / Analytical Instruments
Deliverable
product features
Required skills
Marketing program design, Campaign execution, Strategic product messaging, Financial analysis, Data analytics, Competitive analysis, Customer relationship management, Project management, Content presentation, Scientific audience understanding
Preferred skills
Chemistry or Biological Sciences background, Knowledge of chromatography/mass spectrometry/spectroscopy, Experience in Pharma/Biopharma/Semiconductors, APAC market experience
Technologies
Chromatography, Mass spectrometry, Spectroscopy
Responsibilities
Plan and direct marketing initiatives to support sales funnel generation; Create innovative strategies to capture market share; Collaborate on strategic product messaging and positioning; Determine marketing tactics mix and execute activities; Perform financial analyses and build business cases; Drive insights from data analytics for upsell/cross-sell; Measure program ROI; Analyze competitive information and customer data; Align sales and marketing functions; Generate and maintain customer relationships
Seniority
Senior, experienced IC