Regional Marketing Program Manager
Core
Plans, directs, and coordinates marketing programs and initiatives to support funnel generation and sales for India and South Asia Pacific, focusing on Applied Markets and Industries including Food and environmental testing, Materials, Semiconductors, Alternative Energy, and Applied Chemicals.
Role type
Regional Marketing Program Manager
Builds
Region-specific marketing programs and tactical marketing & sales programs
Domain
Life science, diagnostic, and applied market laboratories; Food, environmental testing, Materials, Semiconductors, Alternative Energy, Applied Chemicals
Deliverable
product features
Required skills
Marketing program planning and coordination, Market trend analysis, Competitor activity analysis, Customer communication, Sales force support, Business opportunity identification, Pricing strategy, Cross-functional alignment
Preferred skills
Understanding of analytical technologies (chromatography, mass spectrometry, spectroscopy), Post-graduate certification or license
Technologies
None stated
Responsibilities
Tailor worldwide marketing programs to meet region-specific customer needs, Determine appropriate marketing tactics mix and own execution of all marketing activities, Analyze market trends and competitor activities, Consolidate business metrics and market trends to share with business units, Work with senior management to align sales & marketing functions, Contact customers to generate new and maintain current customers
Seniority
Mid-Senior, 8+ years experience
