Senior Marketing Data Analyst (HP Solutions Marketing)
Core
Turn complex marketing performance data into actionable business insights for HP Solutions marketing leaders and teams.
Role type
Senior Marketing Data Analyst
Builds
Marketing performance dashboards, reports, and strategic recommendations
Domain
B2B Technology Marketing
Deliverable
dashboards & analysis
Required skills
Advanced Excel, Data Visualization (Power BI), Statistical Analysis, Data Reconciliation, Business Acumen, Strategic Communication
Preferred skills
SQL, Python, R, Tableau, Marketing Mix Modeling
Technologies
Power BI, Excel, SQL, Tableau
Responsibilities
Analyze marketing performance across audiences, campaigns, and channels; Translate data into clear insights and recommendations for leadership; Develop executive-ready performance narratives; Investigate data discrepancies and validate data sources; Support recurring marketing performance reporting and QBRs; Partner with cross-functional teams to connect marketing indicators with commercial outcomes.
Seniority
Senior, hands-on IC