Marketing Analytics & Data Visualization Architect (Remote, USA)
Core
Architect and modernize the marketing reporting, analytics, and data visualization layer to drive executive insights and measure marketing performance.
Role type
Senior Marketing Analytics & Data Visualization Architect
Builds
Executive dashboards, scalable analytical models, and AI-enabled analytics capabilities for marketing teams.
Domain
B2B SaaS Marketing, Identity Security, Data Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, BI/visualization platforms (Tableau, Power BI, Looker), Salesforce CRM data structures, enterprise data platforms (Snowflake, Databricks, BigQuery, Azure), SQL, data modeling, attribution, pipeline reporting, campaign measurement, Marketing ROI
Preferred skills
AI tools and agentic workflows, MCP/APIs, semantic models, dbt, Python, R, high-growth B2B SaaS experience
Technologies
Tableau, Power BI, Looker, Salesforce, Snowflake, Databricks, BigQuery, Azure, dbt, Python, R, MCP, APIs
Responsibilities
Build executive-ready dashboards for marketing performance and funnel conversion; Define consistent KPIs and visualization standards; Connect and model data across Salesforce, Snowflake, and GTM systems; Partner with leadership to translate business questions into measurable KPIs; Evaluate AI tools and architecture for marketing analytics; Present findings and recommendations with executive presence
Seniority
Senior, hands-on IC