Senior Activations Manager (Paid Search)
Core
Lead strategy, execution, and optimization of performance-driven digital media campaigns for clients, managing the full lifecycle from planning to reporting.
Role type
Senior IC performance marketing manager (paid search & multi-channel)
Builds
Performance campaigns across search, social, and display channels
Domain
Digital media marketing / Programmatic advertising
Deliverable
product features
Required skills
Programmatic marketing, campaign management, performance metrics analysis, budget management, team leadership, client advisory, vendor management
Preferred skills
Strategic thinking, cross-division collaboration, thought leadership
Technologies
Google Ads, Search Ads 360, PMax, Facebook Ads Manager
Responsibilities
Develop and implement comprehensive digital media strategies; oversee execution and optimization of performance campaigns; lead analysis of campaign performance data; manage and develop a team of performance specialists; build and maintain strong client relationships; manage campaign budgets to maximize ROI.
Seniority
Senior, hands-on IC with team management