Implementation and Activation Director
Core
Lead digital media strategy, planning, and activation for entertainment clients (UPI & Warner Bros.) to drive business objectives and digital transformation.
Role type
Senior IC Implementation & Activation Director
Builds
Digital media campaigns and data/digital transformation roadmaps for key entertainment clients
Domain
Media & Advertising / Entertainment Industry
Deliverable
product features
Required skills
Direct and biddable digital media expertise, digital campaign planning, audience profiling, device/platform/format strategy, 1st/2nd/3rd party data utilization, KPI definition, test-and-learn framework, stakeholder engagement
Preferred skills
Strategic understanding of Direct vs. Biddable buying models, coaching digital teams, cross-functional collaboration
Technologies
WPP Open, Open Intelligence
Responsibilities
Lead and manage the Digital Team, collaborate with Planning and Activation leadership, consult within the Strategic & Activation Planning team, engage and lead specific client portfolio projects, spearhead the development of the client's data and digital transformation roadmap, ensure robust digital compliance management
Seniority
Senior, hands-on IC