📈 Growth Marketing Lead 📈
Core
Building zero-to-one sales-led growth marketing programs from scratch to drive SQLs for an AI recruiter product.
Role type
Growth Marketing Lead (Zero-to-One)
Builds
Initial sales-led growth marketing programs and full funnel execution
Domain
B2B SaaS / AI Recruiting
Deliverable
product features
Required skills
B2B growth marketing, zero-to-one program launch, SQL generation, cross-channel experimentation, content creation, landing page development, partnership sourcing, funnel ownership, data analysis, autonomous problem solving
Preferred skills
AI technology familiarity, staffing/talent acquisition domain knowledge
Technologies
SQL, video/phone call platforms, marketing automation tools
Responsibilities
Work with founders and sales leadership to drive measurable growth; experiment across paid, organic, outbound, and sponsorship channels; own the entire funnel from first touch to SQL handoff; create content, landing pages, and nurture sequences; analyze results to double down on winners and cut losers.
Seniority
Mid-Senior, hands-on IC