Growth Lead
Core
Run the end-to-end GTM experiment loop for a new self-serve business line, designing tests, building the necessary tooling, and scaling successful experiments.
Role type
Growth Lead (hybrid marketer and builder)
Builds
Landing pages, tooling, tracking, and automation for growth experiments
Domain
SaaS / PropTech / Construction technology
Required skills
Growth experimentation, Product-led growth (PLG), Web development, Analytics, Automation, AI tooling, Analytical judgment, Ambiguity tolerance, Ownership
Preferred skills
Homebuilder domain experience, Construction industry knowledge, AEC software experience
Responsibilities
Design and run rapid growth and PLG experiments across acquisition, activation, and conversion; Build landing pages, tooling, tracking, and automation for tests; Instrument the self-serve funnel to identify drop-offs; Interpret results and make kill-or-scale decisions; Document and share experiment results; Partner with Applications and marketing teams to iterate quickly.