Associate Director of Sales
Core
Drive topline revenue for a luxury hotel with a primary focus on Groups and Catering, while maximizing revenue across the entire property.
Role type
Associate Director of Sales (MICE)
Builds
Catering and Groups revenue, long-term customer relationships, and market share in the MICE sector.
Domain
Luxury Hospitality / MICE (Meetings, Incentives, Conferences, Exhibitions)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
MICE sales expertise, large-scale hotel group experience, business development, team coaching, strategic partnership building, revenue management collaboration, competitive landscape analysis, site inspection, sales call management.
Preferred skills
Commercial acumen, ability to challenge the status quo, luxury market knowledge, total revenue management (rooms, catering, AV, ancillary).
Technologies
N/A
Responsibilities
Develop new business opportunities and grow market share; execute sales strategy to achieve revenue goals; drive proactive business development across MICE segments, agencies, and corporates; lead day-to-day sales activities and coach the sales team; collaborate with Revenue Management, Events, and Operations; participate in customer meetings, sales calls, and industry events.
Seniority
Senior, hands-on IC with leadership responsibilities