Head of Marketing (Remote)
Core
Build and execute marketing strategy from scratch to position Gueno as a leading fraud prevention and compliance solution in Latin America.
Role type
Head of Marketing (Strategy & Execution)
Builds
Marketing strategy, brand presence, demand generation, and market penetration for a fraud prevention platform.
Domain
FinTech / Fraud Prevention / Latin America
Deliverable
product features
Required skills
Marketing strategy, demand generation, social media management, content creation, website design, event management, sales alignment, data analysis
Preferred skills
FinTech/SaaS experience, Latin America market knowledge, English or Spanish fluency
Technologies
None explicitly stated
Responsibilities
Lead website redesign and landing page development, manage social media strategies, create thought leadership content, organize offline events and webinars, collaborate with sales on lead generation, analyze campaign performance
Seniority
Senior, hands-on IC
