Senior Marketing Operations Manager
Core
Owns the operational foundation powering marketing performance in a high-volume, product-led environment by connecting automation, CRM, product data, and analytics to create scalable systems.
Role type
Senior Marketing Operations Manager
Builds
Scalable MarTech infrastructure, lifecycle marketing programs, attribution models, and self-service dashboards for GTM teams.
Domain
B2B SaaS / Product-Led Growth
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Marketing automation (HubSpot, Marketo, Eloqua, Salesforce), CRM management, high-volume email deliverability, data governance, lifecycle marketing, experimentation infrastructure, MarTech stack management, analytical data interpretation, systems integration design, budget management, AI-enabled workflow implementation.
Preferred skills
Product analytics tools (Amplitude), AEO/AI-visibility tools, contractor/agencies management, developer tools familiarity.
Technologies
HubSpot, Marketo, Eloqua, Salesforce, Amplitude, AI-enabled marketing tools
Responsibilities
Execute Marketing Operations roadmap translating priorities into scalable systems; own marketing automation platform end-to-end including workflows and data hygiene; build integrations between marketing automation, CRM, product data, and analytics; establish reliable attribution and measurement across marketing journeys; build reporting and self-service dashboards for stakeholder visibility; partner with Growth to operationalize lifecycle programs; build experimentation infrastructure; own operational health of MarTech stack; establish scalable high-volume email practices; analyze complex datasets to identify friction points; own Marketing Operations budget and evaluate technology investments; explore emerging AI-enabled marketing operations capabilities.
Seniority
Senior, hands-on IC