Ideation Lead - YouTube
Core
Lead ideation for YouTube content concepts, titles, and thumbnails across multiple channels (Live Action, Minecraft, Roblox, Reaction) by researching trends, analyzing metrics, and synthesizing historical media patterns.
Role type
Mid-level content ideation specialist (YouTube)
Builds
Engaging video concepts, titles, and thumbnails for family-friendly gaming and live-action content
Domain
Digital entertainment, YouTube, Gaming (Minecraft, Roblox), Live Action
Deliverable
product features
Required skills
YouTube platform expertise, content trend analysis, metric interpretation (CTR, AVD, AVP), historical media synthesis, pop culture knowledge, AI tool usage, deadline management
Preferred skills
Experience with specific gaming franchises (Minecraft, Roblox), blue-sky ideation
Technologies
AI tools (Claude Code, Gemini)
Responsibilities
Consume and scrape YouTube content for unique ideas and packaging strategies; Analyze key performance metrics to identify successful content patterns; Participate in weekly ideation meetings with showrunners and strategists; Synthesize historical Film/TV/YouTube data to formulate fresh, high-success-probability concepts; Incorporate feedback from producers and seniors into ideation processes; Manage project deadlines and organizational systems
Seniority
Junior to Mid-level, hands-on IC
