Lead Data Analyst, Marketing (SEM)
Core
Guide bidding and investment across brands, lead experimentation and incrementality, and strengthen attribution and reporting for Rover's pet care marketplace.
Role type
Senior Lead Data Analyst (Marketing/SEM)
Builds
Data-driven recommendations on bidding, spend allocation, and acquisition strategy for pet care services.
Domain
Pet care marketplace / Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Advanced SQL, Python or R, statistical analysis, experimental design, A/B testing, causal inference, geo-based methods, stakeholder management, data visualization
Preferred skills
Marketing attribution, customer acquisition economics (CAC, LTV, ROAS), multibrand business experience, two-sided marketplace knowledge, marketing mix modeling (MMM), dbt, AI tooling
Responsibilities
Evaluate spend allocation and marginal returns; design and analyze channel tests and geo-split experiments; diagnose changes in acquisition cost and conversion; reconcile platform and internal measurement; own the SEM analytics roadmap; mentor analysts and review analytical methods
Seniority
Senior, hands-on IC with leadership responsibilities
