Growth Lead

## About the Role We're hiring a Growth Lead to help drive Nikura's next phase of growth. This role focuses on improving the core commercial levers of the business, including pricing, retention, AOV and the customer journey. You'll work across the full growth cycle, using data to identify opportunities and leading initiatives through to execution and measurable impact. This will suit someone who enjoys solving commercial problems with data, working cross-functionally, and making continuous improvements that contribute to profitable growth. ## About Nikura Nikura is the UK's leading aromatherapy ecommerce brand. Since launching in 2016, we've built a loyal customer base by focusing on high quality products, strong value, and a consistent customer experience. We serve a wide range of customers, from individual consumers to small businesses creating candles, soaps and home fragrance products. The business is continuing to grow quickly, with a clear focus on sustainable, profitable growth. ## What You'll Do - Own and execute growth initiatives across pricing, retention, AOV and CRO - Identify revenue opportunities through data and commercial insight - Run structured experiments across the customer journey - Work closely with the CEO and Head of Growth to support growth priorities - Lead projects end to end with clear commercial outcomes ## Example Projects - Retention: build and optimise lifecycle journeys to improve LTV - Pricing: test and refine pricing strategy to balance margin and conversion - Promotions: design offers and bundles that drive volume without eroding profit - AOV: improve merchandising, UX and checkout performance - Referral: grow refer a friend into a meaningful acquisition channel ## Who You Are - Strong experience in a high growth ecommerce or consumer business - Track record of delivering measurable commercial impact - Strong understanding of key ecommerce metrics such as CAC, LTV and contribution margin - Analytical and comfortable working with data to inform decisions - Able to manage cross functional projects and drive them to completion ## Working With You'll work closely with the CEO and Head of Growth, alongside the Senior Ecommerce and Senior CRM managers. This is a small, focused team where ideas move quickly and execution matters. ## DE&I Statement Nikura is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally and fairly, regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered. ## Recruitment notice Note to recruitment agencies: Nikura is committed to building a long-term approach to our hiring strategy. We are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.