Content Brand Strategist

## About the role This is a full-time, hybrid role for a Content & Brand Strategist based in New York City, with the opportunity to grow into a full-time leadership position. This role will work directly with the founder across both What the Glass Skin and her personal platform. Responsibilities include developing and managing content strategy, building monthly content calendars, editing short-form video, assisting with content production, supporting affiliate initiatives, and ensuring cohesive brand storytelling across platforms. This is a hybrid creative-strategic role. The ideal candidate is equally comfortable: - Shaping content strategy - Editing short-form video - Organizing launches and affiliate campaigns - Assisting with filming and production - Appearing on camera for brand content This position requires both high-level thinking and hands-on execution. ## Qualifications - Experience in content strategy, brand development, and social media growth - Strong understanding of TikTok, Instagram Reels, and short-form content dynamics - Video editing proficiency (CapCut, Premiere, Final Cut, or similar) - Comfortable being on camera when needed - Strong written communication and understanding of brand voice - Ability to analyze performance metrics and optimize content - Highly organized and detail-oriented - NYC-based and available for in-person ## Preferred - Korean language skills is a plus - Experience with Amazon storefront management and affiliate marketing - Background in beauty or wellness brands is a plus - Graphic design and photography experience is a plus ## About the company What the Glass Skin LLC is a New York–based beauty supplement brand focused on innovative, beauty-from-within products designed for modern, ingredient-conscious consumers. Founded by beauty creator Lisa Baisl, the brand combines Korean formulation innovation with elevated branding. In addition to What the Glass Skin, Lisa runs a personal beauty and lifestyle platform with an audience of 1.6+ Million across social platforms. Together, both brands are scaling across social media, Amazon, affiliate platforms, and digital commerce. We are building a small, high-impact team to support the next stage of growth.