In-App Video Producer
Core
Own and drive the creative strategy for Flo's core user segments (starting with Perimenopause Mode) by translating user needs into cohesive video and motion content that enhances the app experience.
Role type
Senior In-App Video Producer
Builds
High-quality video and motion content for a health & fitness app with 80M+ monthly users
Domain
Digital Health / Femtech / Mobile App Content
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end practical production (camera, lighting, studio, props, talent), executing from pre-written scripts/storyboards, managing solo or small crew logistics, writing creative briefs and scripts, translating user insights into content strategy, understanding content personalization and segmentation, working with performance metrics
Preferred skills
Experience in health/wellness/femtech, familiarity with algorithm-driven content systems, experience with UA/performance creatives
Technologies
Camera equipment, lighting setups, studio environments, video editing tools, motion graphics software
Responsibilities
Develop and evolve creative vision and content strategy for specific user segments, analyze product features to identify content opportunities, partner with creators to develop briefs and scripts, own end-to-end production process, build personalized content systems with engineering teams, drive experimentation and optimization based on performance data
Seniority
Senior, hands-on IC