Senior Product Marketing Manager

## About the Role This Senior Product Marketing Manager is PermitFlow's first dedicated PMM hire. Marketing is being built from scratch. You'll own positioning, messaging, go-to-market (GTM) strategy, and sales enablement from the ground up, working directly alongside Head of Marketing and CEO Francis Thumpasery. The near-term priorities are repositioning PermitFlow as an end-to-end pre-construction platform, building a sales enablement motion to support enterprise pipeline, and shaping the narratives that define how a new category gets explained to buyers who don't read Gartner and don't live on LinkedIn. Our buyers are roofing companies, home builders, HVAC operators, and permit operations teams. They buy on relationships, peer proof, and regional trust. A platform rebrand and potential company rename are planned for H2 2026. You'll be central to that work. There are no existing programs to inherit. This is a foundational role with direct access to leadership and the autonomy to define how product marketing gets built at PermitFlow. ## What You'll Do - Own Positioning and Messaging: Develop sharp, differentiated value propositions and narratives across PermitFlow's product suite, including the platform narrative shift and rebrand planned for H2 2026. - Build Sales Enablement: Create the assets Sales needs to close: canonical deck, battle cards, persona-specific one-pagers, and a repeatable GTM framework that arms the team to win enterprise deals. - Lead Product Launches: Own launches end to end from positioning through execution and measurement, coordinating across product, sales, and leadership to create moments that generate pipeline. - Develop Competitive Intelligence and Customer Insight: Run win/loss analysis, customer interviews, and field research. Translate findings into positioning updates and field-ready intel sales can use immediately. - Build Category Leadership: Establish PermitFlow as the defining voice in AI-powered pre-construction through trade placements, thought leadership, and demand generation content that reaches construction buyers where they actually are. - Support Expansion and Advocacy: Partner with Customer Success and Account Management on retention messaging, customer references, and expansion stories that support new deals and deepen existing relationships. ## What We're Looking For - Proven Product Marketing Experience: 4+ years of dedicated product marketing ownership across positioning, messaging, product launches, and sales enablement in a B2B SaaS environment. Not a specialist track. - Revenue-Connected PMM Work: Clear evidence of connecting product marketing to pipeline impact, deal velocity, or adoption metrics. Enablement assets you built and can point to. - Ability to Simplify Complex Products: PermitFlow sits at the intersection of AI and construction compliance. The candidate who can translate that into a story that lands for a $30M roofing company will stand out. - Sales Partnership Experience: You've built relationships with sales leaders, tracked whether your work moved deals, and iterated based on what you learned in the field. - Builder Mentality: Comfort operating as a foundational PMM at a fast-moving company. You make assets yourself and move without waiting for infrastructure to exist. - Education and Eligibility: Bachelor's degree. US work authorized; no sponsorship available. - Strong Additional Signals: Engineer-turned-marketer or technical undergraduate background; PMM experience owning a defined product line; experience in construction tech, proptech, legaltech, govtech, or regulated vertical B2B; experience with a rebrand, platform narrative shift, or category creation. ## What We're Not Looking For - Candidates whose primary product marketing experience is in advertising platforms, consumer apps, or direct-to-consumer (D2C) marketing. - Growth marketers, marketing analysts, or digital specialists who haven't owned messaging, positioning, or cross-functional GTM programs directly. - Candidates whose center of gravity is demand gen, paid media, or SEO without a clear product marketing ownership track. - Candidates who require visa sponsorship. ## What We Offer - Competitive salary and meaningful equity in a high-growth company. - 100% company-paid base medical, dental, and vision coverage for employees + healthcare FSA. - 401(k) savings plan. - Unlimited PTO and paid family leave. - Home office & equipment stipend. - Daily in-office lunch and dinner. - Commuter benefits (pre-tax transit and parking). - A foundational scope with direct access to the CEO and