VIP CRM Lead
Core
Shape and execute CRM strategy for high-value customer segments across multiple markets, overseeing communication coverage, customer journeys, and engagement initiatives to improve customer experiences and performance.
Role type
Senior IC CRM Strategy Lead (VIP)
Builds
CRM strategies, communication plans, and optimized customer journeys for VIP segments
Domain
Digital entertainment (iGaming, online casino, sports betting)
Deliverable
product features
Required skills
CRM strategy, customer segmentation, lifecycle journey management, cross-regional coordination, data analysis, experimentation, stakeholder alignment
Preferred skills
Experience in iGaming, online casino, or sports betting; managing initiatives across multiple markets
Responsibilities
Develop and implement brand-level VIP CRM strategy; Build and execute VIP communication coverage plans; Oversee and develop CRM journeys across regions; Monitor CRM effectiveness and customer scenario performance; Analyze CRM metrics and align insights with regional teams; Identify underperforming journeys and drive optimization; Establish consistent CRM processes and standards; Share best practices and scale successful mechanics across markets
Seniority
Senior, hands-on IC