Growth Demand Generation Lead

## About the Role We're not looking for a resume. We're looking for proof you can do the job. HappyCo is a PropTech company with data on 5 million apartment units. We're hiring a Growth & Demand Generation Lead — but instead of a traditional application, we want to see what you can actually do. ## How to Apply Pick one of three options: - **Option A: Build a demand gen campaign.** Pick a segment of multifamily property managers. Build the actual campaign — landing page copy, email sequence, ad creative, targeting strategy. Real assets, not a strategy doc. - **Option B: Design an AI agent or workflow.** We have data on 5M apartment units — maintenance requests, inspections, property conditions. Propose an AI-powered workflow that turns this data into pipeline. Show us how it works. - **Option C: Wild card.** Show us something we haven't thought of. Surprise us with how you'd drive growth for a PropTech company sitting on one of the largest datasets in multifamily. Record a Loom (or similar) walking through your work. Spend 4-6 hours max. Use AI tools — we expect it. Email: [email protected] Subject line: "Here's what I'd do" No ATS. No recruiter screen. The CEO reviews every submission personally. ## About the Company About HappyCo: We manage inspection and maintenance data for 5.5 million apartment units across the US. $35M+ ARR, growing fast. We're building the data layer for multifamily real estate — and we need someone who can turn that into a growth engine.