Trade Marketing Manager
Core
Develop and execute trade marketing strategies to drive brand visibility and commercial performance for Yepoda's clean K-Beauty skincare within the retail and B2B environment, with a primary focus on Sephora.
Role type
Trade Marketing Manager
Builds
Retail activations, promotional strategies, in-store displays, and POS materials for Sephora and other retailers.
Domain
Beauty / K-Beauty / Retail Marketing
Deliverable
product features
Required skills
Trade marketing strategy, retail activation planning, key account management, project management, market analysis, performance tracking, stakeholder management
Preferred skills
Experience with Sephora US, French language proficiency
Technologies
POS materials, VM guidelines
Responsibilities
Own and drive trade marketing strategy with a strong focus on Sephora across Europe; Develop and execute launch plans, retail activations, and promotional strategies; Work closely with Key Account Managers to develop retailer specific campaigns; Partner with Creative team on in-store displays and retail storytelling; Support sell in and sell through by equipping sales teams; Assist in product training for retail staff; Conduct market and competitor analysis; Track and optimise trade marketing performance.
Seniority
Mid-level, hands-on IC