Product Marketing Manager - Embedded Finance, Mid Market
Core
Own a portfolio of mid-market products including MYOB Acumatica, focusing on a new embedded finance offering to define market, packaging, and pricing.
Role type
Product Marketing Manager (Mid-Market SaaS)
Builds
Mid-market ERP and embedded finance solutions for businesses in Australia and New Zealand
Domain
Business Management Software / Embedded Finance
Deliverable
product features
Required skills
Product marketing in SaaS, launching new products from scratch, strategic problem solving, market intelligence, go-to-market strategy execution, voice of customer analysis, competitive analysis, pricing strategy, sales enablement
Preferred skills
Experience in mid-market or B2B sectors
Technologies
MYOB Acumatica
Responsibilities
Conduct competitive and market intelligence to build offerings; Develop and implement go-to-market strategies and execution plans; Build compelling product narratives and content; Enable sales and partner ecosystems through training and co-marketing; Own Voice of Customer initiatives including interviews and win/loss analysis; Define market, packaging, and pricing for new embedded finance offerings
Seniority
Mid-level, hands-on IC