Marketing Analytics Senior Lead, Lifecycle
Core
Own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing at a 2-sided marketplace, shaping sustainable growth across demand and supply sides.
Role type
Senior individual contributor marketing analytics lead (strategy & measurement)
Builds
Lifecycle measurement frameworks, experimentation infrastructure, attribution models, ROI/LTV frameworks, and strategic dashboards
Domain
E-commerce marketplace, marketing analytics, lifecycle/CRM
Deliverable
production ML models | dashboards & analysis | research
Required skills
Marketing analytics strategy, lifecycle/CRM measurement, experimentation design & analysis, marketing attribution, causal inference, ROI/LTV modeling, advanced SQL, executive storytelling
Preferred skills
Experience in high-growth technology or marketplace companies, investment banking or consulting background, mentorship of analysts
Technologies
SQL
Responsibilities
Define north-star KPIs and success metrics for lifecycle marketing; lead ambiguous, cross-functional analytical problems from hypothesis to executive recommendations; design and analyze experiments to drive user behavior; own payback, ROI, and LTV frameworks to inform spend allocation; build strategic dashboards for decision-making; influence analytical best practices across the function
Seniority
Senior, hands-on IC with strategic influence