Head of Growth
Core
Design, own, and scale the growth motion for a mobile-first business software platform serving small business operators, focusing on the US market.
Role type
Head of Growth (Product-Led Growth & Performance Marketing)
Builds
A repeatable growth engine across acquisition, activation, and monetization for a SaaS product (Allo) used by 20,000+ businesses.
Domain
B2B SaaS, Mobile-first business software, AI-driven tools.
Deliverable
Product features (growth experiments, onboarding flows) | production ML models (indirectly via AI product) | dashboards & analysis
Required skills
Product-Led Growth (PLG) strategy, Performance Marketing (SEA), Data analysis, Experimentation design, Cross-functional leadership, Technical collaboration
Preferred skills
US product market fit definition, Retargeting strategy, GTM Engineer management
Technologies
AI-driven platforms, CRM systems, Mobile app ecosystems
Responsibilities
Own the end-to-end PLG motion from first touch to activation and retention; Own paid acquisition strategy and scale spend based on ROI; Improve landing pages, conversion paths, and activation funnels; Define growth KPIs and build a test-and-learn culture; Build relationships with Product, Engineering, and Revenue teams.
Seniority
Senior, hands-on IC with strategic ownership
