Product Marketing Manager
Core
Define voice, positioning, and go-to-market strategy for Basis AI agents in the accounting industry, bridging product development, sales, and the market.
Role type
Product Marketing Manager
Builds
Product positioning, segmentation, sales enablement content (case studies, ROI calculators, videos), and thought leadership frameworks.
Domain
AI agents / Accounting / Enterprise Finance
Deliverable
product features
Required skills
B2B SaaS product marketing, storytelling, GTM strategy, competitive intelligence, sales enablement, market research
Preferred skills
Fintech/ERP experience, enterprise account navigation, product launch experience, thought leadership (writing/speaking)
Technologies
AI agents, accounting software, enterprise finance platforms
Responsibilities
Develop product positioning and segmentation for key buyer personas; craft narratives and demo storylines for sales teams; create high-leverage content like case studies and ROI calculators; own competitive intelligence and collaborate on feature launches; publish thought leadership on AI in accounting.
Seniority
Mid-Senior (4–10 years experience)
