Performance Marketing Specialist (m/w/d)
Core
Develop digital marketing strategy, implement KPI frameworks and dashboards, and optimize campaigns for lead generation and conversion using AI tools.
Role type
Performance Marketing Specialist
Builds
Digital marketing campaigns, SEO strategies, and CRM systems (SAP Sales Cloud)
Domain
Digital Marketing, Transportation/Railway Industry
Required skills
Digital marketing strategy, KPI framework implementation, AI marketing tools, SEO strategy, CRM management, Web analytics (GA4, Google Search Console), Data visualization, SEMrush, Screaming Frog, HTML/CSS/JavaScript
Preferred skills
Experience with international markets, AI tools for SEO and automation
Technologies
SAP Sales Cloud, Google Analytics (GA4), Google Search Console, SEMrush, Screaming Frog, Claude
Responsibilities
Develop and steer international marketing initiatives, Create performance reports and dashboards, Optimize organic search visibility and tracking, Manage CRM system development, Evaluate new marketing technologies
Seniority
Mid-level (3-5 years experience)
