Associate Director, Pipeline Commercial Strategy - Retina Eye Care
Core
Develop strategic marketing direction for key assets in AbbVie's Eye Care pipeline, primarily in the retina therapeutic area, shaping commercial portfolio priorities to support long-term growth objectives.
Role type
Associate Director, Pipeline Commercial Strategy
Builds
Global asset plans, portfolio optimization strategies, and go-to-market analysis for later-stage retina assets.
Domain
Pharma / Ophthalmology (Retina)
Deliverable
product features
Required skills
Strategic portfolio planning, market analysis, go-to-market strategy, indication prioritization, geostrategy, cross-functional collaboration, project management, data-driven decision making.
Preferred skills
Cross-franchise marketing experience, KOL engagement, budget management, market research insights generation.
Technologies
None explicitly stated.
Responsibilities
Communicate vision and strategy to stakeholders to guide portfolio prioritization; Analyze retina market segments, value drivers, and revenue potential; Drive go-to-market analysis for global markets; Manage indication prioritization and geostrategy implications with R&D and commercial teams; Co-create early brand plans and global asset plans; Manage Market Research, KOL engagement, and budget responsibilities; Partner with Global Medical Affairs to develop physician and patient insights.
Seniority
Senior, hands-on IC
