(Senior) Product Manager- Skinvive
Core
Develop and execute brand strategy and B2B2C campaign planning for Skinvive to drive growth in the medical aesthetics market.
Role type
Senior Product Manager (Brand Strategy & B2B2C Growth)
Builds
Integrated initiatives connecting HCP/clinic engagement, consumer education, and treatment adoption
Domain
Medical aesthetics / Healthcare / Consumer healthcare
Deliverable
product features
Required skills
Brand strategy, B2B2C conversion logic, 0-to-1 project leadership, cross-functional alignment, business modeling, campaign planning, data analysis
Preferred skills
Clinic operation model experience, medical aesthetics/dermatology background, digital/social activation
Technologies
Performance dashboards, digital touch points
Responsibilities
Develop annual brand plan and portfolio positioning, lead B2B2C campaign planning, build business conversion models, design clinic operation toolkits, identify market trends and convert to strategies, manage marketing budget and compliance
Seniority
Senior, hands-on IC