Market Access Marketing Manager
Core
Develop brand marketing activities, maximize income in the installed base, and meet sales/margin goals for pharmaceutical products.
Role type
Senior Brand Marketing Manager (Pharmaceuticals)
Builds
Brand strategies, promotional materials, and commercial programs for existing and new products.
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Brand strategy development, P&L management, financial forecasting, stakeholder communication, regulatory compliance knowledge, market expansion planning, cross-functional leadership.
Preferred skills
MBA, Managed Care/Health System knowledge, Spanish language proficiency.
Technologies
ePass (Med/Reg approval system)
Responsibilities
Lead brand team to execute global and US marketing strategies, drive brand strategy within the planning process, manage brand promotional material development and approval, monitor KPI results and adjust tactics, set future direction for products and business opportunities.
Seniority
Mid-Senior, hands-on IC
