Brand Manager Oncology/Hematology (all genders)
Core
Develop and execute brand and product strategy for oncology/hematology products in Germany, coordinating market research and leading differentiated positioning and communication concepts.
Role type
Brand Manager (Pharma/Oncology)
Builds
Brand strategy, product campaigns, and integrated customer experiences for oncology/hematology products
Domain
Healthcare / Oncology / Hematology
Deliverable
product features
Required skills
Brand management, product management, market research, strategic planning, cross-functional collaboration, budget management, omnichannel marketing, data-driven decision making
Preferred skills
Oncology or hematology brand management experience, Multiple Myelom experience, understanding of pharma market dynamics, digital marketing proficiency
Technologies
Market research tools, performance data analytics platforms, omnichannel marketing systems
Responsibilities
Coordinate market research and utilize market/competitive/customer data for strategic decisions; Develop brand and product strategy for Germany; Lead differentiated positioning and target-group-specific communication concepts; Align strategy, campaigns, and tactical measures with international colleagues; Represent marketing in cross-functional brand teams; Manage marketing budget and implement strategy into measurable actions; Design integrated customer experience across personal and digital channels; Ensure compliance with internal, regulatory, and legal requirements
Seniority
Mid-Senior, hands-on IC