Senior Manager, Marketing Analytics
Core
Analyze physician, patient, account, and competitive data to track early launch performance, optimize promotional investment, and drive growth for new RINVOQ launches in Vitiligo and Alopecia Areata.
Role type
Senior Manager, Marketing Analytics
Builds
Promotional investment strategies, launch KPIs, ROI measurements, and performance reports for new drug launches
Domain
Pharma/Biotech, Dermatology, Marketing Analytics
Deliverable
production ML models
Required skills
Quantitative analysis of sales and marketing data, Business planning and strategy development, Analytical reasoning and problem solving, Machine learning methods, Vendor management, Cross-functional collaboration
Preferred skills
Pharma/Biotech industry experience, IQVIA/SHS Sales Data expertise, Specialty pharmacy data analysis, Advanced degree in marketing/sales/quantitative analysis
Technologies
IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), Machine Learning
Responsibilities
Analyze national and sub-national data to track launch performance and market dynamics, Develop fact-based promotional investment strategies, Manage ongoing performance reporting and KPIs, Support brand planning and financial forecasting, Lead ad-hoc analytics projects for strategic decision-making, Lead contract support and external suppliers for advanced modeling
Seniority
Senior Manager, hands-on IC with strategic oversight
