Product Line Marketing Manager
Core
Develop and execute product line strategy for passenger information, onboard communication, and connected vehicle systems for trains and buses.
Role type
Product Line Marketing Manager
Builds
Go-to-market strategies, product positioning, and commercial offers for railway information solutions
Domain
Transportation / Railway / Connected Vehicles
Deliverable
product features
Required skills
Product marketing, market analysis, strategic planning, stakeholder collaboration, customer engagement, content creation, tendering support
Preferred skills
International corporate experience, railway industry experience
Technologies
Digital technologies for trains and buses
Responsibilities
Analyze market, customer, and competitor data to provide insights; Define and maintain product positioning and competitive differentiators; Support tendering activities by enhancing commercial offer positioning; Create content supporting business development and communication; Meet with customers to understand market needs; Organize and participate in industry events and marketing initiatives
Seniority
Senior, hands-on IC