Marketing Manager, Patient Services Strategy, Gastroenterology
Core
Develops and executes patient support strategies for Skyrizi Gastroenterology, acting as a critical link between commercial brand teams and patient services to ensure patient and provider needs are met.
Role type
Marketing Manager, Patient Services Strategy
Builds
Patient support programs and omnichannel engagement strategies for Skyrizi (Ulcerative Colitis and Crohn's Disease)
Domain
Pharmaceutical / Biotech, Gastroenterology
Required skills
Marketing strategy, project management, stakeholder influence, program performance tracking, omnichannel strategy, budget management, external partner management, compliance navigation, campaign management
Preferred skills
Patient support program experience, specialty pharmacy, reimbursement support, access services, care model design, MBA or advanced degree, agile ways of working, market asset management tools
Technologies
Promomats, MedComms, OCE
Responsibilities
Execute marketing projects leading to program initiatives, establish relationships with commercial business partners, build awareness of PSP offerings, provide input to brand marketing executions, facilitate operational discussions, manage marketing program assets, define and track KPIs, partner with insights and field teams, support omnichannel engagement strategies, manage marketing materials through review processes, lead cross-functional workstreams
Seniority
Mid-Senior, hands-on IC